Partnership for Lego Universe Distribution
The LEGO Group and Warner Bros. Interactive Entertainment today announced a distribution partnership for LEGO Universe, releasing the second half of 2010. LEGO Universe will be the first MMOG – massively-multiplayer online game – based on the LEGO play experience for gamers of all ages. Under the deal, Warner Bros. Interactive Entertainment will be the exclusive retail distributor of LEGO Universe outside of LEGO channels.
“WBIE has tremendous reach as one of the industry’s largest full-scale games publishers, which will enable LEGO Universe to access a broader audience of kids and families interested in online gaming,” said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. “We believe this partnership will be mutually beneficial for both companies, as well as end users, and are pleased to work with experts in this space on retail distribution for LEGO Universe.”
Check here all you need to know about Lego Universe.