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CDV enters MMOG growth market
* Exclusive development and distribution cooperation with Enlight Software Ltd., Hong Kong
* Publication of MMOG Imagine in Europe and USA as early as Q1 2007
* New MMOG development in HY1 2008
* Acquisition of further MMOG licenses planned
CDV Software Entertainment AG ("CDV", Prime Standard, ISIN
DE0005488126), one of the leading German publishers and distributors of
computer and video games, is entering the globally booming market for
Massive Multiplayer Online Games (MMOG). It is doing so in the context
of an exclusive development and distribution cooperation with Enlight
Software Ltd., Hong Kong, the Chinese publisher and developer. MMOGs
are PC games where several thousand players simultaneously play with
and against each other using broadband internet connections, paying a
monthly subscription fee for doing so.
As part of its two-stage market entry strategy, CDV will initially
adapt Enlight’s role playing game Imagine, which is to be published in
China in July this year, to Western markets, license it and from the
first quarter of 2007 market and distribute it exclusively in Europe
and the USA.
Parallel to this, in a second step, CDV and Enlight will develop a
further high-end (Triple A) MMOG, in which the experience from the
first project will be used. Publication for this product specially
planned for the Western market is scheduled for 2008. It will be
exclusively marketed and distributed in Europe and the USA under the
The cooperation with Enlight allows CDV AG to access an existing,
high-performance mechanism for MMOGs and the extensive experience of
Enlight in operating MMOGs. As a result, the cost structure can be well
calculated and the risk-return ratio is excellent.
Christoph Syring, Chairman of the CDV AG Management Board, “We have
been observing the market for online games for some time and are
pleased that the time for the long-awaited breakthrough has come. With
the cooperation with our experienced partner of many years, Enlight
Software Ltd., we are in the position of systematically implementing
our two-stage market entry strategy quickly with a manageable
investment level. At the same time we are participating in the MMOG
mega trend. We are confident that this strategic expansion of our
business model with the MMOG genre will positively impact our growth as
early as the 2007 fiscal year.“
Growth surge for MMOGs imminent
In 2005, increasing popularity of rapid broadband internet connections
(DSL, cable, wireless), resulted for the first time to significant
revenues from on-line game fees. According to a study published in
March 2006 by DFC Intelligence Online Game Market Forecasts, revenues
from online games in 2005 totaled USD 2 billion and will increase to
approximately USD 6.8 billion by 2011. According to
PriceWaterhouseCoopers, in Germany alone the market will grow by almost
60 percent annually to more than EUR 910 million by 2009.
About CDV Software Entertainment AG
With around 100 employees and the highest level of sector expertise,
CDV AG is one of the leading German publishers and distributors in the
growing market for computer and video games. As a publisher, CDV
develops and markets computer games in line with international quality
standards. As a distributor, CDV enjoys a global network of licensing
and distribution partners for computer and video games around the
world. As a result, CDV benefits from the complete value added chain
and operates in an exciting market with a bright future in which it
repeated gains top rankings in the European sales charts, mainly with
high-quality strategy games of the real-time strategy genre. The
strategy series Sudden Strike, Cossacks, Blitzkrieg and Codename:
PANZERS are some of CDV’s greatest successes.
About Enlight Software Ltd.
Enlight Software Ltd. (www.enlight.com) is one of the world’s leading
developers and publishers of entertainment software. After being
founded in 1993, Enlight has won many industry prizes for its
innovative and high-quality games. The company founder, Trevor Chan is
considered worldwide to be one of the most progressive designers in the
industry for computer and video games. In addition to two development
studios, Enlight has a solid publishing and distribution network in
North America, Europe, and Asia.
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