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Masthead Studios Utilizes Scaleform GFx for MMO Earthrise
Masthead Studios Licenses Scaleform
Masthead Studios taps UI middleware for debut title Earthrise
March 25, 2008 – Sofia, Bulgaria – Masthead Studios, the innovative independent game development studio based in Bulgaria, announced today that it has integrated Scaleform GFxTM, the number one hardware-accelerated user interface (UI) and scalable vector graphics engine, into its post-apocalyptic MMO, Earthrise, to provide accelerated UI production and an immersive cinematic UI experience.
Masthead Studios is facilitating a smoother development process of Earthrise’s UI by eliminating steps between design and execution with the help of Scaleform’s GFx. “This software has provided our art team with the artistic freedom that we want,” said Atanas Atanasov, CEO of Masthead Studios. “The tools allowed us to create a rich, interactive and dynamic user interface without losing time.”
“While designing the UI for Earthrise we wanted to give our artists the power to directly create the look and feel of the game without depending on programmers to implement their vision,” continued Atanasov. “We chose Scaleform GFx middleware because it’s fast and optimized for the game’s implementation of the Flash rendering engine."
Using Scaleform GFx and proven visual tools such as Adobe Flash™ Studio, developers can access an artist-driven dynamic UI and animated texture production pipeline. Scaleform’s hardware accelerated vector graphics technology is scalable and deployable across multiple platforms, including the leading console and PC systems. To date, GFx has been licensed for such blockbusters as BioWare’s Mass Effect for Xbox 360 and Crytek’s Crisis for PC, and is now integrated into most major 3rd party game engines such as Epic’s Unreal Engine 3 and Emergent’s Gamebryo.
About Masthead Studios
Masthead Studios is an independent game development studio focusing on innovative, next-generation MMORPGs. Integrating its own proprietary engine technology, the company is currently developing its first title, Earthrise, the post-apocalyptic, sci-fi MMORPG to be launched in 2009. Masthead is located in the emerging technology hub of Sofia, Bulgaria, enabling the studio to recruit local and international talent. For more information please visit www.mastheadstudios.com.
About Scaleform
Scaleform Corporation is a leading provider of tools and middleware for the video game, embedded, mobile, and desktop markets. Scaleform licenses a suite of cross platform, hardware accelerated vector graphics engines and UI toolkits, which allow users to design, develop, and deploy a variety of interactive entertainment content across a wide range of platforms and formats. For more information, please visit Scaleform online at:www.scaleform.com.
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| | By:
MMOGInfo.Com | Publish date:
26/03/2008 |
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